Career Advice

How to move on to the interview process stage? How to make the most of a great career opportunity?

The key to success is being able to convince a future employer that you have the qualities they require. Think about what the company wants and how you can fit the bill. In today’s competitive world, it is essential to understand the company and be aware of the kind of profiles they might be looking for.

It is also becoming more and more important to “stand out from the pack” and to differentiate yourself from others. Take time out to think about the competition and what the other applicant’s skillsets might be and then highlight what makes you unique – why YOU are the ideal person for the job.

Knowing this will put you one step ahead of the others and give you a valuable head start!

CV and Portfolio

The CV and portfolio are extensions of your personality. It is extremely important to use these communication tools to your advantage, and to leave a positive impression of yourself and your design skills.


It has become essential to create your own individual brand – the culmination of this is in the presentation of your portfolio.

This personal branding has to be clear and precise whilst, at the same time, portraying a coherent brand message. Today, being different is the key to success!

A designer has to understand what his or her strengths are, not only as an individual but also as a designer with their strong points, their experience and, most important of all, passion for their work and professional drive!

We all know that a design project is rarely the result of one persons work, however, it is essential to present your own original ideas, design research and concepts. A portfolio is a great opportunity to portray your talent, skills and creative strengths and to present your personal creative process and work methods.

It is important to show how you developed your ideas – a unique chance to impress a creative director with your imagination and creative flair! Even if your ideas weren’t those chosen by the client, first-stage design concepts and preliminary sketches should always be presented. This shows the added value that you can bring to any design project.

Your CV 

Another important tool, often overlooked by designers, is the CV.

The objective of a CV is not only to list your education and professional experience but also to emphasise your unique selling point; what makes you “stand out from the crowd”? If you are applying for a particular job, make sure that your CV uses the same terminology and relevant terms as the job description itself. A practical and simple tip to make sure that the person who is looking at your CV is assured that you fit the bill.

Also, don’t be afraid to sell your talents and describe in detail your achievements, especially if you are particularly proud of a successful project. Provide a detailed and interesting description of your work and responsibilities, in particular, your most recent design experience. This all helps you to “make your mark” and stand out from the other applicants. Once again, use the terminology found in the job description and combine this with related design examples.

Another important tip… never under estimate the importance of the “personal interests” section. Yes, many people had dance lessons when a child or were part of a local football team when younger, but has everyone obtained a sports award at competition level? Has everyone studied music or played a musical instrument in an orchestra? No! Therefore, make it interesting. If you are passionate about world travel and are inspired by a particular culture and/or country – explain this on your CV. If you have taken part in personal art exhibitions or love a particular artist, explain why! Perhaps the person reading your CV shares some of your hobbies and interests. It could make all the difference.